THE WORLD HAS CHANGED . I REMEMBER PEOPLE IN THEIR 30s WHEN THEY STARTED MAKING GOOD MONEY WOULD WANT TO SAVE TO BUY A HOUSE – NOW THEY JUST WANT TO RENT AND KEEP ON MOVING EVERY FEW YEARS
within the ISS Corporate rating universe among 10,000 + companies , FIVE hotels are all powered by 100 % renewable electricity , and have all secured LEED Platinum certification – with FIVE Zurich claiming the secondhighest score in the world .
Driving this success , Aloki has been recognised as one of the Top 100 CEOs in the Middle East by Forbes and his relentless efforts to integrate both technology and sustainability into the business has led to high profit margins and seen FIVE recognised as one of the region ’ s most innovative companies by Fast Company . Clearly , Aloki has hit on a winning formula and while he may mask his achievements by suggesting he was in the right place at the right time – spotting Dubai ’ s potential as a global tourism hotspot before most had even heard of it – it would be wrong to downplay his influence on the FIVE success story .
Not bad for someone with no formal hospitality training , but with an innate understanding of what people want . Video : Come Play @ FIVE Hotels and Resorts
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