“ I don ’ t know if what we do is disruptive , but other hotel chains , they ’ re a lodging industry , not a hospitality industry .”
It ’ s fair to say that FIVE takes the entertainment element of hospitality to heart , and five million guests can ’ t be wrong .
Dubai-based FIVE is shaking up the hotel industry with sector-leading results based on a digital-first strategy and focus on fun .
Describing itself as an ‘ immersive 360- degree luxury lifestyle entertainment destination ’ FIVE Hotels and Resorts has created an award-winning formula with digital-savvy guests who crave experiences rather than simply a place to sleep .
Anyone in the hospitality industry thinking FIVE is all show and no substance should take a close look at the numbers .
In 2022 , FIVE Palm Jumeirah and FIVE Jumeirah Village enjoyed an impressive average occupancy rate of 93 % – 36 % higher than its competitors . FIVE Hotels and Resorts is also performing three times higher in terms of TrevPAR – an industry term that measures total revenue per available room .
FIVE Jumeirah Village is the most reviewed hotel on Booking . com with more than 38,000 reviews and a rating of 9.1 / 10 . And in those difficult pandemic years , FIVE Hospitality saw revenue grow by 210 %.
Its numbers on sustainability are equally impressive . As well as being the only company to secure an ‘ A ’ rating for ESG
66 September 2023