Radisson RED Aarhus , Denmark starting point of a hotel ’ s sustainability journey and is linked to a verification programme to eliminate any potential greenwashing .
“ The Hotel Sustainability Basics programme is a great way of getting all the hotels on the same page to start their sustainability journey ,” Huijbrechts explains . “ We also communicate to our guests about this , so when they see the logo , they ’ ll know that they ’ re staying at a hotel they can trust is sustainable .”
“ The group has a very clear direction of where we are going in the future ”
INGE HUIJBRECHTS GLOBAL SVP SUSTAINABILITY , RADISSON HOTEL GROUP businesschief . ae 43