RADISSON HOTEL GROUP
a step-by-step reference guide on how to achieve these standards . Owners are also supported by RHG with training options .
RHG ’ s other key stakeholder group is its employees . “ We have a very active network of employees engaged in sustainability ,” Huijbrechts says . “ First of all , we have two key training platforms available to everyone – one is leading responsible business and the other is living responsible business . These are both part of a new hire orientation as well as a repetitive training , meaning all employees are aware of sustainability targets and are engaged in different campaigns .”
Last but not least , Huijbrechts discusses the customers , as stakeholders . “ Year on year , surveys highlight that the demand for sustainable travel is increasing ,” she says . “ However , it ’ s also highlighted that customers don ’ t necessarily know what it means for a hotel to be sustainable , and how to recognise them .”
To counter this issue , RHG launched the ‘ Hotel Sustainability Basics ’, in 2022 , together with WTTC and the Sustainable Hospitality Alliance . The Hotel Sustainability Basics was formed by a number of different parties agreeing to a set of twelve criteria that a hotel needs to fulfil in order to market itself as sustainable . The programme marks the
42 November 2023