Business Chief ME+AFRICA January 2024 | Page 82

LIFESTYLE | HEALTH & WELLNESS
“ As the world becomes more cognisant of the beneficial effects of looking at the body as a single system and treating disease by starting at the root causes , more and more people will want to embrace this science ,” says Khan .
Modern thinking on ageing centres around ‘ epigenetic deterioration ’ or the breakdown of our cells ’ abilities to read the ageless DNA blueprint they contain .
“ Genetics we are born with , our epigenetics is the lifestyle we adopt ,” explains Khan , “ and this determines far more of our current status both in health and ageing .”
Epigenetic testing uniquely measures the reversible impacts of lifestyle on genes and from there , personalised treatments can be delivered to target those elements .
Among cutting-edge wellness methods , IV-drips , cryotherapy , peptide injections , hyperbaric oxygen therapy and red-light therapy all claim to slow down the process of cellular ageing , increase cognitive function , and even delay the onset of chronic diseases , from dementia to diabetes .
“ A lot of our treatments are essentially intravenous in nature , to try and maintain balance between nutrients , vitamins and minerals to create an environment which optimises healing , reduces inflammation and prepares the body to receive exosomes and stem cells – this in turn helps with the regenerative process .”
Clinique La Prairie enters region This highly personalised , scientific and holistic approach to health , wellness and

THERE IS DEMAND FOR MO PERSONALISED , MORE MEA AND ALL-ENCOMPASSING PREVENTIVE HEALTHCARE

Simone Gibertoni CEO of Clinique La Prairie
longevity may well be new to the Middle East region , but in Switzerland – it is a philosophy that has been developed and delivered for more than 80 years .
Armed with a mission since 1931 to inspire clients to live a “ fuller , longer , and healthier life ”, Clinique La Prairie ( CLP ) is the originator of the medical spa and has long been regarded as a leading light in preventative medicine , with a treatment offer that is grounded in longevity science .
From its multi-award-winning , multidisciplinary complex in Montreux – think 38 luxury rooms , 50 specialists in longevity , epigenetic and nutrition , and stunning views of the Alps and Lake Geneva – the latest genetic insights and cutting-edge technology are combined to deliver a unique and highly personalised health journey of scientifically proven interventions and treatments .
And now this legendary Swiss medical clinic , with its roll call of star visitors , from Charlie Chaplin to Cary Grant , Marilyn Monroe to Winston Churchill , is bringing its unique approach to the Middle East – with CLP Longevity Hubs ( Doha now open , Dubai to open in 2024 )
82 January 2024