HOW CAN THE PRIVATE SECTOR ATTRACT , DEVELOP AND RETAIN TALENT ?
Khaled Bin Braik , PwC ’ s first homegrown UAE Consulting Partner urges the private sector to be more proactive in attracting , developing and retaining national talent . He outlines these considerations :
1 . Develop a purpose-driven nationalisation agenda by embedding targets and provisions into talent strategies
2 . Leverage diversified and optimal sourcing channels to identify , evaluate , recruit and onboard nationals across different segments
3 . Reimagine learning pathways to provide the right environment for nationals to thrive
4 . Create personalised reward programmes to recognise contributions and reward them fairly and equitably
5 . Enable effective transition and mobility by introducing reskilling and career conversion programmes
6 . Leverage technology and data analytics to drive better decision-making through evidence-backed nationalisation interventions
7 . Offer opportunities for entrepreneurial ventures within the boundaries of the corporate ( intrapreneurship ), enabling nationals to maintain high levels of job stability whilst mitigating financial risks . become self-employed or grow their own business .
These aren ’ t pie-in-thesky pointers , either , but ones that have been road-tested and proven successful as part of PwC ’ s own firm-wide Emiratisation strategy – which the Big Four firm has been working on since 2012 with its Watani Programme .
Supporting UAE national talent development across their entire career journey , Watani offers a range of dedicated programmes , facilitates client exchanges , and provides comprehensive training opportunities . It is further supplemented by STEP , which supports talent development of UAE client ’ s
Understanding and responding to the preconceptions and preferences of Emirati employees is crucial if employers are to break down traditional barriers and secure
the strongest appointments long-term
Khaled Bin Braik Consulting Partner ,
PwC Middle East
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