Business Chief ME+AFRICA Magazine November 2023 | Page 73

LEADERSHIP | EXCLUSIVE INTERVIEW

I ’ VE NEVER BELIEVED IN THE CARROT AND STICK APPROACH . IF YOU CAN

INSPIRE THE TEAM , YOU CAN BRING OUT THE BEST IN THEM AND THAT PASSION IS WHY WE CAN

DELIVER BETTER RESULTS

He says it ’ s essential for FIVERS – for that is what they are called – to listen to their customers and be aware of their needs
“ The secret of FIVE is people who can adapt , who welcome change – not for the sake of change , but by listening to people . Our brand is an ever-evolving one . As the customer needs change , we will be the first to adapt and change ,” he says .
Around 30 % of guests return for more of the so-called FIVE Vibe . It ’ s just one of the many stats that shows FIVE is shaking up the hospitality industry by embracing digital and offering fresh experiences to a changing customer base .
“ For me it ’ s always , listen to your customer , always watch your customer , and the customer is always right ,” says Aloki . “ I believe in giving customers great value , a great time and a memorable experience – and they keep coming back .” businesschief . ae 73