Business Chief meets Aloki Batra , CEO of Dubai ’ s FIVE Hospitality – the company shaking up the hotel industry with sector-leading results based on a digital-first strategy and focus on fun
LEADERSHIP | EXCLUSIVE INTERVIEW
DOING THINGS DIFFERENTLY
Business Chief meets Aloki Batra , CEO of Dubai ’ s FIVE Hospitality – the company shaking up the hotel industry with sector-leading results based on a digital-first strategy and focus on fun
WRITTEN BY : KATE BIRCH
Entertainment . That is the missing ingredient from the hospitality industry , according to Aloki Batra , the showman CEO of FIVE Hospitality . He ’ s not making this up – the dictionary definition that Aloki confidently shares is taken straight from the Oxford English Dictionary .
That celebrated tome defines hospitality as ‘ The act or practice of being hospitable ; the reception and entertainment of guests , visitors , or strangers , with liberality and goodwill .’
“ Where the hell is the entertainment in the hospitality industry ?” Aloki asks , laughing to himself .
64 November 2023