Business Chief ME+AFRICA Magazine November 2023 | Page 40

RADISSON HOTEL GROUP

46 %

Since the COVID-19 pandemic , RHG has pledged to reduce its absolute carbon emissions by 46 %
Stakeholder trust with Build Planet guidelines As RHG doesn ’ t own any of its hotels , the companies that do are among a key group of stakeholders for the business , and approximately one-third of RHG is a growing franchise . “ With external parties , we focus on renewable energy , green operations and green buildings ,” Huijbrechts says . “ Our messaging towards owners is specifically about the net zero transformation and how they can green the buildings with our support .
“ We have defined our ‘ Build Planet ’ guidelines which focus on the highest standards of sustainability available to bring
40 November 2023