PEOPLE & PLANET | GIVING BACK
WE WERE DRAWN TO THE IDEA THAT IF BUSINESSES AND INDUSTRIES EMBRACED THIS SIMPLE PHILOSOPHY AT SCALE IT HAD THE POWER TO TRANSFORM CAPITALISM
Charlie Brain co-founder , Lubanzi Wines
MEA companies reap benefits For Hesam Miri , MD of Dubai-based company United Bluerise , joining 1 % For The Planet was a no-brainer due to the company philosophy in taking active steps to address health and environmental challenges .
“ We are a water-oriented company , and so we recognise that access to quality water is a fundamental need , while reducing waste is also critical to a sustainable future . By joining 1 % For The Planet , we aimed to align our mission with our actions and establish long-term partnerships with individuals who are willing to contribute to the betterment of our planet and its sustainable future .
Joining has brought a number of benefits to its business , including strengthening the brand reputation as an environmentally responsible company .
“ Customers and partners increasingly value sustainability , and our membership demonstrates our commitment to this cause . Also , being part of the community has enabled us to connect with like-minded businesses , opening up opportunities for collaboration and shared knowledge .
Meri argues that sustainability is not only ethically important but also a strategic advantage in today ’ s business landscape . “ By becoming a member , you ’ re not only making a positive impact on the environment but also positioning your company as a socially responsible and forward-thinking organisation .”
It ’ s a similar story for Lubanzi Wines , a socially conscious wine company that punches above its weight and creates a difference in the lives of labourers who live and work on South Africa ’ s wine farms .
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