In case you missed them , here ’ s our pick of Business Chief stories from October across the Middle East and Africa

Saudia enters new era with rebrand

With ambitious plans to increase its fleet from 140 to 318 aircraft and destinations from 100 to 175 by 2030 , Saudi ’ s flagship carrier Saudia has unveiled a rebrand strategy . As well as bringing back its iconic three-striped 1970s design across its logo and livery , the airline has introduced a genAI virtual assistant signifying a major focus on digital . PwC reveal Qatar banking trends

Qatar is strategically positioning itself as a leading fintech hub in the Middle East and a pioneer in digital transformation and sustainability within the financial services sector , according to PwC Middle East ’ s Qatar Banking Sector report – which identifies seven key factors impacting the sector , from new tech to new players .

EY celebrates 100 years in MENA region

EY first set up shop in the MENA region in 1923 with an office in Cairo and has since expanded operations to 15 countries with over 8,000 professionals across 26 offices . Along with celebrating 100 years in the region , EY has hit record headcount and revenue across the region .

12 November 2023