Business Chief ME+AFRICA Magazine November 2023 | Page 118

PEOPLE & PLANET | GIVING BACK

R ecent research from Bain

& Company and EcoVadis covering 80,000 private companies and 20,000 listed companies came to one powerful conclusion – a more sustainable business is a more profitable business .
And when it comes to companies doing the right thing , few have better sustainability credentials than outdoor apparel brand Patagonia . Founder Yvon Chouinard famously gave the billion-dollar company away in 2022 – putting it into a Trust and non-profit dedicated to defending nature .

WE ARE WORKING ON EXPANDING OUR REACH EVERY DAY , AND ARE HOPING TO SIGNIFICANTLY INCREASE BRAND AWARENESS IN ALL REGIONS WITHIN THE NEXT DECADE

Kate Williams CEO , 1 % For The Planet