Sam Dean INSEAD ’ S ASIAN PERSPECTIVE

“ INSEAD ’ s founding

DNA , our mission , is to be the business school for the world ,” says Hasija . “ But being the business school for the world does not mean that you forgo the local , contextual and nuanced understanding of where you are and where you do business . In fact , this is why we ’ ve set up campuses in different parts of the world ; starting in Fontainebleau and then opening up in Singapore , Abu Dhabi and most recently our new facility in San Francisco .

“ Of course in today ’ s world , you can create a global presence digitally ; but we wanted to have a physical footprint because we wanted to build that critical contextual understanding – we wanted to be present , on the ground and interacting with those doing business in these local regions . From Singapore we go out and deliver programmes in Indonesia , Malaysia , Vietnam , India , Japan and beyond , thereby creating a richer ecosystem of exchange of ideas and understanding of the world .”

78 December 2023