NIRVIK ON THE ‘ NEW ’ AGENCY LIFE
“ It kills the preconceived notion that creativity requires 24-7 proximity with both location and culture ,” says Nirvik . “ We believe the collision of differences ignites the spark that fuels breakthrough ideas . It widens your horizon . Working with people across geographies allows us to see fresh cultural perspectives and adds a much broader palette of expertise from a multitude of our studios .”
Perhaps more transformative , and timely , was the launch of GO . GREY . com – the single database for all Grey creatives . The agency was already working to become more collaborative and the onset of the pandemic only accelerated that shift out of necessity .
“ For creative agencies , the people and their talent and ambition make the difference ,” says Nirvik .
“ Go . Grey has changed the way we communicate , share , collaborate and work with each other . Now , across our network , we have access to every person , deck ,
“ The essence of creative agencies hasn ' t changed at all , and they are still unrivalled as the most effective method of generating the breakthrough brand ideas that the world ends up sharing and talking about , the Famously Effective ideas that deliver growth by moving people , businesses , and the world forward .
“ That said , for better or worse , we ' ve grown used to working from a distance and for all the appealing benefits of borderless teamwork , there ' s also a certain magic that only happens when highly ambitious , creative people gather in the same room regularly – people get to know each other enough to dare to express even the most irrational and sometimes the most unusual , crazy ideas – which are more challenging to recreate with sporadic online interactions .
“ However , flexibility does need to stay in the mix , too . Trust and empowerment are a must in the ‘ new agency life ’.”
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