COVER INTERVIEW
OUR FOCUS WILL BE ON USING AI TOOLS TO ENHANCE HUMAN- LED CREATIVITY , NOT TO REPLACE IT
“ It was my first time leading teams based across numerous countries and on a spectrum of very different cultures . In that period , we also made many acquisitions that helped our strategy of becoming a total communications company .
“ In 2016 , the Middle East and Africa also came under my purview . To manage this successfully was a challenge but one that I relished . You gain incredible insights that you can only get by spending time with clients and working closely with your teams from across the region , and it makes you open to understanding why things are done in a certain way .
“ You appreciate that every country has its own personality , customs and cultural nuances . We continued to deliver against our North Star of ‘ Famously Effective ’. Grey became known as a leading creative powerhouse thanks to iconic awardwinning campaigns such as The Barber Girls of India , Your Plastic Diet , # PrideHair , Living Seawall , # Friendshit , and Project AgroBanking , to name a few .”
Nirvik took the role of Global COO Grey Group and Chairman & CEO
52 December 2023