Business Chief ME+AFRICA Magazine December 2023 | Page 48
NIRVIK SINGH , Global COO and President International of Grey Group , on bringing colour to global brands , cultivating culture and utilising AI to enhance rather than replace human creativity
COVER INTERVIEW
BEYOND GREY
ADDING COLOUR TO CAMPAIGNS
NIRVIK SINGH , Global COO and President International of Grey Group , on bringing colour to global brands , cultivating culture and utilising AI to enhance rather than replace human creativity