Credit : DUFT-WATTERSON
PEOPLE & PLANET | PLEDGES
“ Most of the network is made up of small businesses , which goes to show how much 1 % adds up – and the importance of collective action ,” says Kate .
Every 1 % For The Planet member donates 1 % of all sales , not profits , directly to one or more vetted environmental partners . Then , those companies show proof of donation and 1 % For The Planet certifies their giving , providing them access to use the logo to share their commitment . This model allows for meaningful partnerships to be built between businesses and environmental partners .
Although the organisation was founded in the US , 57 % of the 1 % For The Planet network is from outside the US , with Europe being particularly well represented . Making inroads in Asia-Pacific The Asia and ANZ region is well represented , with more than 300 companies pledging their support in Australia alone .
“ We are working on expanding our reach every day , and are hoping to significantly increase brand awareness in all regions within the next decade ,” Kate tells Business Chief .
“ The 1 % For The Planet logo holds credibility and recognition around the world , so a large selling point is increased success in the global market .”
Kate highlights two examples of how 1 % For The Planet members are making a difference in Asia & ANZ .
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