Progress , not perfection is the goal for changemaker Kate Williams , CEO of 1 % For The Planet – the global movement making inroads across Asia-Pacific
PEOPLE & PLANET | PLEDGES
HOW 1 % FOR
THE PLANET
MAKES 100 %
BUSINESS SENSE
Progress , not perfection is the goal for changemaker Kate Williams , CEO of 1 % For The Planet – the global movement making inroads across Asia-Pacific
WRITTEN BY : KATE BIRCH
Recent research from Bain & Company and EcoVadis covering 80,000 private companies and 20,000 listed companies came to one powerful conclusion – a more sustainable business is a more profitable business .
And when it comes to companies doing the right thing , few have better sustainability credentials than outdoor apparel brand Patagonia . Founder Yvon Chouinard famously gave the billion-dollar company away in 2022 – putting it into a Trust and non-profit dedicated to defending nature .
That is not Chouinard ’ s only legacy . The story goes that keen rockclimber Chouinard was out fly fishing in 2002 with Blue Ribbon Flies CEO Craig Mathews when they hit upon an idea of how businesses
116 December 2023