NWTN
“ THE RABDAN BRAND IS INSPIRED BY SHEIKH ZAYED BIN SULTAN AL NAHYAN , THE FOUNDER AND FIRST PRESIDENT OF THE UAE , AND REGARDED AS THE FATHER OF THE NATION ”
NWTN recently obtained the World Manufacturer Identifier ( WMI ) certification , which demonstrates that NWTN is a UAE national brand , with all of its vehicles being produced in Abu Dhabi – the capital of the UAE .
The company also received the prestigious ‘ Made in the Emirates ’ recognition from the Ministry of Industry and Advanced Technology ( MoIAT ) – making it the first NEV to carry that badge of honour .
“ NWTN is building an electric vehicle aggregation platform ,” says Alan . “ We are closely monitoring and integrating advanced EV technologies and supply chains from around the world . Leveraging our capital , market , and localisation strengths in the Middle East , we aim to swiftly introduce products under our own brand IP to the local market .”
That began with Rabdan One , which Alan says demonstrates NWTN ’ s deep understanding of the local market .
By leveraging world-leading advance NEV supply chains , NWTN aims to assemble future Rabdan vehicles in Abu Dhabi and aims for a 40 % localisation rate – incorporating designs and adjustments to the vehicle software and user experience to tailor a perfect fit for the Middle East market ’ s demands and environment .
The Rabdan brand is inspired by Sheikh Zayed Bin Sultan Al Nahyan , the founder and first president of the UAE , and regarded as the Father of the Nation . Rabdan was the name of the Sheikh ’ s first horse – a purebred Arabian horse whose name means strength , courage , and fearlessness .
“ We believe that our products being made in the UAE can foster a sense of national pride ,” says Alan . “ They showcase the country ’ s capabilities and innovations on a global stage , enhancing its reputation and prestige .” businesschief . eu 93