Business Chief ME+AFRICA January 2024 | Page 80

THE GULF REGION REPRESENTS PRIME TERRITORY FOR THE CONSUMER LONGEVITY REVOLUTION

Dr Jaffer Khan Founder of Dubai-based AEON Clinic
Along with advancements in technology fuelling a longevity biotech boom , there is the existential shadow of the pandemic that is changing how we feel about lifespan , and especially one that is both longer and meaningfully healthier .
The key is not just living longer – but living better .
According to Dr Jaffer Khan , Founder of Dubai-based AEON Clinic , “ the realisation has finally hit home that we are spending trillions of dollars on age-related illnesses and although we are living longer , we are not necessarily living better – and so are moving away from the idea of early diagnosis of disease to disease prevention itself .”
Extending one ’ s health lifespan with a personalised combination of behavioural and lifestyle changes , alongside therapies and treatments backed by scientific research , is fast becoming a consumer musthave – and by 2028 , the global longevity market is expected to reach close to US $ 183 billion , according to Grand View Research .
Recent research by A / B Consulting found 80 % of higher-income Americans are willing to spend time and money ensuring they can live as long as possible , and imagine prioritising sleep , a strict diet , regular health checkups , and stress management in the future .
This surge toward longevity comes as the world ’ s population ages at its fastest rate ever , according to the UN , with people aged 65 and older hitting 761 million as of 2021 a figure expected to double to 1.6 billion by 2050 .
In the UAE , for example , just 1 % of the population was aged 60 and older in 2021 , but by 2050 , this number is expected to reach 16 %.
80 January 2024